"Her voice is arresting," were the first words that came to famed producer David Bottrill when asked about Arden, a prodigious female vocalist from LA that he and his production collective, Mainstation Music, recently discovered. He continued, “It carries passion and meaning, and there’s a beauty in its emotional range.”
With over 10 million records sold and three Grammy’s to his name, David Bottrill (Muse, Peter Gabriel, Smashing Pumpkins), teams up with writer/producer Erik Alcock (Eminem, Pink, Kanye West), and producer/engineer Ryan McCambridge (Metric, Rush, Birds Of Tokyo), to redefine pop music as Mainstation Music. Their imprint on Arden carries the overtones that the collective is known for: the fervent; the compelling; the dramatic. The dynamics and spectacle that come so naturally to Bottrill bleed thought to Arden’s first single, “Living Memories”. Though it stands in perfect pop form, Arden and “Living Memories” clearly carry an ancestry that is more Eurythmics than the obvious, and often-cited R&B legends of yesteryears. She isn’t a carbon-copy pop singer. Arden shows her artistry in a genre that can be so easily dismissed.
After formal vocal training at the Conservatory back home in Canada, Arden found herself growing up on theatre stages and film sets, pushing through two careers at an early age. The projects changed and grew, and music ushered Arden to LA where she found herself singing on some notable stages: House Of Blues, The Wiltern, The Fonda Theatre, The Knitting Factory, to name a few. But the time wasn’t right. The music didn’t fit. Then the introduction to Mainstation Music happened from a chance meeting and everything fell into place.
Arden continues to work with Mainstation Music, sculpting pop songs for those who identify with the undercurrent. This is music for lonely souls looking for meaning, who carry broken hearts but still have life left to live. Because ultimately, the future is promising in “Living Memories”. It shows potential, and for Arden there is no point in looking back.